Denis Davydov

Lead Data Analyst

The data model (integration Google Analytics and internal sources) has been developed and Power BI reports for management, marketing, and People analytics were built. KPI and sophisticated metrics with advanced DAX are implemented. Data quality and reports high performance have been achieved. Ad-hoc research. GPT vector search and matching models have been developed (API OpenAI).

Lead Data Analyst - Head of Analytics

Leading the analytics team. Communication with the product teams, identifying clients’ needs. Developing BI platform (Centralized and Self-Service), data architecture and DWH. ETL and views development. Reporting in Power BI and Python. Regular reports and advanced Ad Hoc analytics of educational data: student behavior and content consumption, tests performance, surveys, and feedback (NPS, CSI), churn prediction. Staff training, and data culture promotion.

Lead Data Analyst

Clients’ needs clarification, writing proposals and technical specifications. Analytical team supervision. Retrieving data from storage, cleaning, aggregating and preprocessing data. Statistical analysis and modeling. Models’ validation. Making reports and presentations. Configuring BI platform.

E-learning Insight analyst

Development of an analytical database (DWH LMS), cleaning and preprocessing. Data mining for the 'digital footprint' of students. Identification of self- and peer-assessment styles (k-means). Customer churn prediction (random forests). Academic dishonesty detection (ANN). Cognitive styles determination, segmentation of students. Validation of innovative e-learning technologies (experimental paradigms to test hypotheses, A/B testing). Customer Satisfaction measurement.

Behavioral Data Analyst

Development of AI-based recommendation services: review of scientific papers, development strategy, and design of research, preparing data for ML, validation of models.  Search of Insights for consumer and employees’ behaviors based on advanced Statistical Analysis and Predictive modeling. Psychography, Customer Segmentation and Targeting, Perceptual mapping, Attitude change measurement etc. Development Typology of the buyer’s behavior and personality (Big Five models). A/B testing. Psychometrics: development measurements, test and questionnaire administrations, validation, standardization. Ad-hoc analytics to support marketing decisions. Presentations, study reports and training support for clients.

Head of Laboratory of Behavioral Attitudes

Educational Data mining. Development of toolkit (tests, questionnaires, content analysis of texts). Measurement of Health attitudes, Daily activity, Cognitive abilities, Life Quality of university students. Validation of innovative e-learning technologies (experimental paradigms to test hypotheses, A/B testing). Segmentation and development predictive models of e-Learning behavior. Drawing up research reports for clients and papers.

Associate Professor (part-time)

Teaching and administration courses: ‘Social psychology’, ‘Media Psychology’, ‘Psychology of Advertising’, ‘Infographic and Data Visualization’. Research for the effectiveness advertising, content analysis of media, brand mapping, consumer segmentation, electoral surveys. Creating reports and publishing research papers.

Researcher (internship)

Study for the Trash Free Waters Challenge Program for upstream pollution prevention in NYC by encouraging behavioral changes in both retailers and consumers. Clarifying approaches and identifying indicators. Four Questionnaires have been developed. Sampling Design.  Surveys design via SurveyMonkey. Data collection and description of the variables of interest, evaluate the relationship between the variables and building a prediction model for the outcome.

Freelancer

Negotiations and clarification of customer needs, development of research programs. Management of research team and diagnostic tools development. Statistical analysis: consumer segmentation, satisfaction, advertising outcomes. Brand perception mapping and insights for branding. Drawing up reports and presentations.

Head of Advertising Department

Market research in Luxury Real estate area (benchmarking, interview, sales analysis). Branding and Development of Marketing strategy. Advertising planning and placement. Evaluation of the effectiveness of advertising. Customers satisfaction measurement.

PhD in Social Psychology

Dissertation: ‘Social perception of the Government department by youth’

Master in Psychology

Thesis: “Distortion of Social perception”

Graduated with high honors.

Bachelor in Information Technology

Graduated with high honors.